Tourism firms face complex path to sustainability
Published: 2026-06-18 15:19:20 Author: Editor 
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CommentsTourism businesses across Aotearoa New Zealand are working to become more sustainable, but a new stu
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Tourism businesses across Aotearoa New Zealand are working to become more sustainable, but a new study shows the process is complex and rarely straightforward. The research, based on in-depth interviews, data analysis and site visits with established tourism operators across the country, examines how businesses move from good intentions to more sustainable ways of working.
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